Newsletter #2
December 2024
Sales Training
INTERSPORT x Nike
Objectives
Educate, inspire & test
50
Doors covered
100
Salesclercks trained
2
Days of dynamic sessions
50
Doors covered
100
Salesclercks trained
2
Days of dynamic sessions
2 focus
Football
& Running
Locations
Parc des Princes
Jean Bouin Stadium
Special guest
Ladji Doucouré
(World Champion 110m Hurdles)
Footlab x TFC
by INTERSPORT x Nike
Objectives
Test, Activate assets with TFC
& Connect with consumers
50
Intersport members
50
TFC partner club members
2
Intensive days
50
Intersport members
50
TFC partner club members
2
Intensive days
Locations
Stadium Toulouse
TFC training center
Product tested
Mercurial Vapor
Mad Ambition Pack
Content performance on
@intersportfr
Special guests
Sacha Borg
112K followers on IG
Instant Foot
2.1M followers on X
Project Run
Nike / Pegasus Trail 5 GTX
Objectives
Authenticate, Connect, Inspire & Test
18
participants selected from 1,200 applicants
3
adrenaline-filled days
Location
Chamonix
Location
Chamonix
Key metrics
Pending final data
More than x15 stories throughout the week-end
x1 aftermovie edited and broadcast live
Media impact
Collaborated with Dans la tête d’un coureur (147K followers)
Podcast Running #1 in France
Special guests
@clarapichon
166K followers on IG
“A weekend we won't soon forget. Thanks a million again, I hope we'll keep in touch. Don't hesitate if you come back to Haute Savoie around Chamonix. It was an incredible experience 👏👏👏”
“A Nike Pegasus Trail 4 GTX user, the version 5 is a nice surprise with good comfort and improved stability. What's more, the design is really cool! That said, there's a slight problem with grip, as with the previous model. But it's still a great shoe, ideal for training!”
Thank you
We'll see you soon for newsletter #3
